Our Founder

Our main owner & operator, Jasmine, was raised living on the land & grew up experiencing the ups and downs of the agricultural world. Throughout her childhood, her father, 'Rawhide', introduced her to many aspects of agriculture & the Australian bushy way of life. In her later years, Jasmine would become involved in many different industries outside of ag, but would eventually re-kindle her love for this industry & lifestyle after moving to Roma, Queensland with her partner. With the support of her family, she decided to take on the ambitious task of building a country outfitters brand from the ground up. Rawhide Rural was formed in 2021 & opened to the public just over a year later in early 2023. After the overwhelming support & success of the brand launch, Jasmine gradually expanded the product range & customer base to a global platform. Jasmine's vision & aspirations for Rawhide simultaneously grew & she intends to continually develop the brand to become a globally reputable name.