The dust has settled, the tents have been cleaned, and the float is finally unpacked; which means it’s the perfect time to look back on our incredible weekend at the 2025 Warwick Rodeo & Campdraft. This iconic event has always held a special place in Australia’s rodeo community, and this year, we were thrilled to be part of it with our very own Rawhide Rural pop-up stall.
The Atmosphere: Nothing Quite Like Warwick
If you’ve ever been to the Warwick Rodeo, you’ll know there’s nothing else like it. The energy is infectious. From the roar of the grandstands to the thunder of hooves through the chutes. Everywhere you turn, you’re surrounded by people who live and breathe the rural lifestyle: hardworking families, seasoned competitors, and locals who proudly uphold a long-standing tradition.
Being in the middle of it all reminded us exactly why we created Rawhide Rural, to celebrate the spirit of the bush through everyday clothing that feels authentic, durable, and a little bit fun.
Our Pop-Up Stall: Meeting You Face to Face
There’s something special about stepping out from behind the screen and meeting our customers in real life. At our pop-up stall, we had the chance to chat, laugh, take photos, and hear stories from so many of you wearing our gear. Seeing Rawhide pieces being worn around the grounds was honestly one of the highlights of the weekend. Walking around the bar area each night and seeing Rawhide Rural jumpers in every direction was so fulfilling.
What We Learned (and Loved)
Events like this are more than just an opportunity to sell; they’re a chance to connect, grow, and learn. Here’s what stood out for us:
1. Community is so important
It was a huge weekend for us and we experienced so much, but above all else, meeting our customers was the absolute highlight. From egg farmers, to NT station managers, to Brisbane locals just coming out for a look, we truly cherish getting meet you all. The people are what make these events special & their commitment to rural events brings communities closer together.
2. People appreciate quality and honesty
We had countless conversations about fit, fabric and design; and your feedback helps shape what we make next!
3. In-person moments matter
We spend so much time online that being able to look our customers in the eye, shake a hand, and hear where you’re from is something we’ll never take for granted.
A Huge Thank You
To everyone who stopped by the stall, whether you bought something, said hello, or shared a laugh, thank you. Your support is the reason we get to keep doing what we love.
To the organisers, volunteers, riders, and spectators who put their heart into the Warwick Rodeo each year - you make this event unforgettable.
What’s Next for Rawhide Rural?
We’re back in the office, already planning our next drop and figuring out which rural events we’ll attend next. If Warwick was anything to go by, we’re in for a big year.
See you at the next one!