Stay ahead of the season with our new releases collection, featuring the latest additions to the Rawhide Rural range. From durable workwear and rugged jumpers to casual shirts and outdoor essentials, every piece is crafted for comfort, practicality, and long-lasting performance.
Perfect for Aussies who want fresh, reliable clothing for work, weekends, or outdoor adventures, these new arrivals combine functional design with timeless rural style. Explore our latest men’s and women’s clothing, designed to keep you looking sharp while handling life on the land.
From the blog
Let's take a trip down memory lane...
Let's take a trip down memory lane...
While we're busy getting ready for event season, let's take a trip down memory lane & see how far we've come.In 2024 we did our first ever pop-up at Roma's Easter in the Country. If you follow our Tiktok you might remember how stressful it was to get everything ready in time.We were absolutely blown away by how busy we were. We had a line up of people waiting to check out all weekend. Going in to it, we thought Harley & I would be able to manage it ourselves... that changed very quickly. After a few desperate phone calls we had another 5 people helping us.
Recap: The Year 2025
Recap: The Year 2025
A heartfelt look back at 2025 for Rawhide - from returning to favourite events and being featured in Graziher magazine, to investing in the future and running our first Black Friday sale. We’re also sharing what’s ahead for 2026, including more events, product restocks, and exciting new cap releases.
The Story Behind the Shorts
The Story Behind the Shorts
The backstory of our Cotton Rugby Shorts: born from years of trial, error, and real-life frustration with unreliable workwear. The full story of how we designed them for farmers, tradies, and anyone who needs gear that can handle long days in the paddock or out on the job site; without compromising on comfort or style.